WELCOME TO MOTEL

Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born.

Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team - we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.

DIGITAL MARKETING EXECUTIVE

As a Digital Marketing Executive at Motel you'll be driving our digital marketing initiatives forward. You’ll be crafting compelling campaigns, optimising social media performance and nailing our email marketing efforts. And that's just for starters. With responsibilities spanning from budget management to content creation, you'll need a blend of creativity and analytical skills.

If you’ve got a passion for fashion marketing and the skill set to drive brand awareness and customer engagement for Motel, we want to hear from you!

MAIN TASKS & RESPONSIBILITIES

With a wide remit and responsibility for several high-impact activities, there’s huge potential to do great things in this role. Here’s where you’ll achieve them:

Campaign Development and Management:
- Create and manage digital marketing campaigns across Motel’s online platforms, including email, PPC, SEO, SMS, Push Notifications and Social Advertising campaigns

- Manage relevant content for various marketing channels as required

Social Media Management:
- Working alongside Social Media and Content Manager to review KPI and social channel performance in line with key Motel metrics

SEO and SEM:
- Optimise website content for search engines (SEO) to improve organic search rankings

- Create and manage pay-per-click (PPC) advertising campaigns

Email Marketing:
- Plan and execute email marketing campaigns, including list segmentation, content creation, and performance analysis

- Monitor email deliverability and open rates, promptly making adjustments as needed

Content Creation:
- Manage the content calendar to ensure on-time, on-brand content publication

Data Analysis and Reporting:
- Monitor and analyse the performance of digital marketing campaigns using analytics tools

- Prepare reports to measure the effectiveness of marketing efforts and make data-driven recommendations

Budget Management:
- Manage the digital marketing budget, allocate resources effectively, and ensure cost-efficient campaign execution

Market Research:
- Stay updated on industry trends, competitor activities, and Motel customer preferences

- Conduct market research to identify potential opportunities and areas for improvement

Collaboration:
- Coordinate with cross-functional Motel teams such as Design, Content, and Development to ensure cohesive and consistent marketing efforts across the Motel creative sphere

Research and Trend Analysis:
- Conduct market research to identify industry trends, competitor activities, and potential opportunities

- Stay updated on the latest digital marketing trends and technologies

Administrative Support:
- Provide administrative assistance to the digital marketing team, including scheduling meetings, managing calendars, and organising documents

- Help with budget tracking and procurement processes

ABOUT YOU

Here’s what we’re after:

Qualifications:

- Bachelor's degree in marketing, business, or a related field
- Proven experience in digital marketing, with knowledge of various digital marketing channels and tools
- Proficiency with marketing software and analytics tools (e.g., Google Analytics, SEO tools, email marketing platforms)
- Strong communication and writing skills
- Creative thinking and problem-solving abilities
- Strong analytical skills and the ability to interpret data to make informed decisions
- Familiarity with social media advertising and content management systems

Key technical competencies:

- Digital marketing expertise
- Analytical thinking
- Creativity
- Project management
- Communication skills
- Data-driven decision-making
- Adaptability to changing digital trends

WHAT’S IN IT FOR YOU?

• Competitive salary in the line with industry benchmarking
• 3% employer pension contribution, 5% employee contribution as standard
• 33 days annual leave inclusive of bank holidays, with additional days for long service
• Birthday day off
• Team socials and meetups
• Monthly well-being activities to support 
• Tailored progression pathways
• A thorough EAP scheme offering financial, legal and health support
• Access to professional support & mentoring
• Bonus Scheme for all employees, paid out twice a year
• Motel 50% discount 
• Motel is a growth mentality company

HOW TO APPLY 

If this sounds like the perfect role for you, please send your CV to jobs@motelrocks.com